Our StrengthConsumer Connections = Brand Affinity + Blockchain Authentication = Consumer Confidence
GMG combines the direct engagement of a smartphone App with the smart contracts of the IBM blockchain to create a seamless integration of brand marketing through a high-value user experience.
Genuine Marketing Group serves as the conduit between brands and shoppers while measuring consumer sentiment and reacting in real-time.
Retail Industry Centered
Why China First?
In an unregulated marketplace with counterfeiting so prevalent that it has become an interwoven part of the culture, Chinese consumer confidence and brand protection are nonexistent. So much so that counterfeit products have simply become an expectation throughout multiple industries in China. Unlike many countries, China does not have the infrastructure or checks and balances in place to ensure the authenticity of products sold to Chinese consumers each and every day.
With this in mind, GMG sees the most impact not only for the Chinese consumer, who will respond favorably to an authentication system, but the world at large, who will benefit as well. Both import and export to and from China have a global impact and securing products and produce in and out of China will establish GMG and it’s services as a tried and tested system to protect brands and people globally.